Thursday, September 4, 2008
7:00 - 9:00 pm
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About This Event
All,
The September 4th Ultra Light Startups event has every indication of being our biggest and best yet. We will keep the same basic format (intros, networking/pizza, headline event) but this time the headline event will be an interactive panel discussion rather than a single speaker.
The panel will discuss a topic near and dear to the hearts of many ultra light entrepreneurs - "Monetization through Online Advertising". As you can see from the bios included below, the speakers at this event bring a tremendous level of experience and industry knowledge to the discussion and will be able to debate and answer entrepreneur’s questions on many aspects of this important topic.
Moderator:
- Ronald Bradford, Business Strategy Consulting, RonaldBradford.com
Panelists (alphabetic order):
- Alex Baydin, Founder and CEO of PerformLine, will speak on "Lead generation, affiliate networks, and Cost Per Click advertising"
- Derek Lee, Founder and CEO of SocialDough, will speak on "Advertising as a business model"
- Rani Nagpal, Vice President, Affiliate Management at zanox, Inc., will speak on “Affiliate marketing and search engine marketing”
- Max Ramirez, Head of online ad sales for blinkx.com, will speak on "Understanding ad campaign success metrics"
Schedule of events:
- "Introductions by elevator pitch" - everyone in attendance participates (~30 minutes)
- Pizza and networking (~20-30 minutes)
- Panel Discussion and Q&A: Monetization through Online Advertising (~30-40 minutes)
- Drinks at Dewey's Flatiorn
Event Info:
Date: Thursday, September 4, 2008
Time: 7:00pm - 9:00pm
Location: Rose Technology Ventures, LLC
Street: 30 East 23rd Street
City/Town: New York, NY
About the Ultra Light Startups Entrepreneurs Forum:
- This is a group for, by, and of technology entrepreneurs. Not everyone in the group is a full-time entrepreneur, but everyone must have a venture and be willing to share and discuss it.
- There is a $5 entrance fee to help cover the cost of the pizza.
Hope to see you all there!
Graham.
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Panelist bios (alphabetic order)
Alex Baydin
Founded PerformLine in the spring of 2007. Prior to founding PerformLine, he held the position of Vice President and General Manager of Verticals at AzoogleAds, Inc., a leading performance-based affiliate network. Previously, Alex was Vice President of Business Development at Quigo Technologies, a leading contextual CPC and search engine marketing firm. Prior to Quigo, Alex served at United Online as a Senior Director of Business Development.
Derek Lee
Founder and CEO of SocialDough, an engagement advertising platform that aims to monetize user intent. He is well versed in most forms of interactive media and specializes in user and consumer behavior. Derek holds an MBA in Entrepreneurship from Columbia Business School.
Rani Nagpal
Serves as the Vice President of Affiliate Management at zanox, Inc., an Axel Springer and PubliGroupe Company. She has spent the past five years driving performance based online marketing initiatives. Rani specializes in developing strategic partnerships to maximize ROI on marketing spends.
Max Ramirez
Leads online ad sales for the London based, publicly traded, media company blinkx.com and is founder of "Digital Wednesdays" - New York's weekly networker for online media professionals. Previously Max relocated to three top DMA markets to learn and work for leading online publishers like MiamiHerald.com, Move.com and Time Warner Digital.
