Wednesday, September 10, 2008
6:30 - 9:30 pm
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About This Event
Although the argument for print vs. digital is quieting down, magazine publishers and editors continue to struggle with the challenge of taking their publications online, and creating robust strategies to extend their brand while maintaining the integrity that their customers expect. Join mediabistro.com for an interactive discussion with leading editors and publishers who will discuss their digital strategies, what is working (or not), and how the changes are affecting the future of their brand and their bottom line. The lineup is a who's who in magazine and online publishers: Marvin Scott Jarrett (co-founder and editor-in-chief of Nylon), Lynne D. Johnson (senior editor of FastCompany.com), Lance Ulanoff (editor-in-chief, PC Magazine), Michael Silberman (GM, NYMag.com), and Jay Woodruff (editor-in-chief, Maxim.com).
