Tuesday, June 17, 2008
1:00 - 1:45 pm
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About This Event
With a new ad network born every 20 minutes, it seems, there are few clear differentiators and much confusion on the part of ad buyers. How can ad networks ensure their own survival and success in such a competitive environment?
In this free webcast, Dana Todd will discuss best practices for how ad networks can keep advertisers happy and ultimately provide real value. Tom Cuthbert, President of ClickForensics, will provide case studies that illustrate key points and show how ad networks can manage traffic quality to maximize value for their customers.
